★★★★★
“We cut our packaging review meeting from two hours to fifteen minutes. ShelfRankr gives us a shared language.”
SK
Sarah K.
Brand Founder · Functional Beverage Startup
The AI package design judge
Test your package designs before the market does.
Upload up to 6 package concepts and replace guesswork with data. ShelfRankr's proprietary evaluation — powered by multiple advanced AI models — analyzes hundreds of purchase-driving signals, identifies the strongest design, and gives specific recommendations to improve every concept.
Live analysis
Print run locks Friday
Five directions. One deadline.
Which pack survives the shelf?
Three AI judges. Thirty criteria.
Every comp scored head-to-head.
Ship the one that wins.
Comp A
0.0
Comp B
0.0
★ Winner
Comp C
0.0
Comp D
0.0
Comp E
0.0
123Scoring 30 criteria, live…30 criteria × 3 judges
3 judges · strong consensus · Comp C wins by +0.6
SKMTER
Built for F&B brands
0%
customer satisfaction
<0 min
average verdict time
0
competitive scoring criteria
Threeminutes.Oneclearwinner.
How it works
From upload to verdict
Upload up to 6 package design concepts and replace guesswork with data. A proprietary evaluation algorithm powered by multiple advanced AI models analyzes hundreds of purchase-driving data points, identifies the strongest design, and provides specific recommendations to improve every concept.
01 — Upload
Drop your comps.
Up to six design comps. JPG or PNG, front-panel renders or straight-on photos.
4 of 6 concepts added
02 — Judge
Three AI judges. One rubric.
Independent models score 30 shelf-impact criteria with weighted consensus.
Judge 1 · narrative & shelf8.7
Judge 2 · technical & structural8.4
Judge 3 · consumer & competitive9.1
Shelf visibilityBrand clarityColor psychologyTypography+ 6 more
03 — Verdict
Walk into print with proof.
A clear winner, per-criteria breakdown, written recommendation, and outlier flags.
★
Winner
Concept B
Concept A7.2
Concept B ✓9.1
Concept C6.8
< 3 min+ written recommendation
See the difference
Same SKU. Two concepts. One verdict.
Drag the handle to compare the losing concept against the winner — then read exactly why the judges picked it.
Try it on your designs →
The report
Scroll the analysis chapter by chapter
Every analysis unfolds as a guided report — verdict, scoring framework, one concept at a time, ranking, strategic patterns, and a clear recommendation. Not a chat dump.
- 01The verdict — Winner + composite
- 02How we judged — 30-criteria framework
- 03Concept chapters — One design at a time
- 04Ranking + patterns — Strategic takeaways
Chapter 01 / 04
The verdict
Advance to market
Concept B
0.0
Shelf visibility9.1
Brand clarity8.7
Color psychology8.4
Purchase intent9
Recommendation
Concept B leads on shelf visibility and purchase intent. Its contrast hierarchy reads faster at three feet — ship this direction before print.
Testimonials
Trusted by brand teams
★★★★★
“Saved us a week of debate before the print run. The written recommendation is what we send straight to leadership.”
MT
Marcus T.
Packaging Lead · CPG Brand Team
★★★★★
“We present winning concepts to clients with data-backed rationale now, not just designer instinct.”
ER
Elena R.
Creative Director · Packaging Agency
Who it's for
Built for every packaging decision
CPG Brand Team
“We review six SKU redesigns a quarter across multiple categories.”
Run consistent rubric-backed comparisons and export branded PDFs for stakeholder sign-off.
Brand Founder
“I need to choose between two label concepts before the printer deadline.”
Compare two strong comps in minutes and walk into production with confidence.
Packaging Agency
“We present winning concepts to clients with data-backed rationale.”
Show clients objective scores, criteria breakdowns, and written recommendations alongside your creative.
The alternatives
Why teams choose ShelfRankr
| APPROACH | ShelfRankr | Focus Groups | Gut Feel | Surveys |
|---|---|---|---|---|
| Cost | $ | $$$ | $ | $$$ |
| Speed | < 3 min | 2-4 weeks | Same day | 1-3 weeks |
| Objectivity | High | Medium | Low | High |
| Actionability | High | Medium | Low | Medium |
Built by a package designer who's spent twenty-five years on the shelf.
ShelfRankr was created for the moment every brand faces: multiple strong concepts on the table, a print deadline approaching, and no objective way to choose. We turn that gut call into a clear, rubric-backed verdict.
- 25+ years in packaging design
- CPG & retail shelf experience
- Built for brand teams & founders
The founder
Thomas Lien — Founder & CEO
After more than 25 years designing packaging for supermarket and consumer brands, I kept seeing the same gap: teams had sharp creative instincts but no fast, consistent way to compare concepts before committing to print.
I built ShelfRankr to close that gap: three independent AI judges, 30 scoring criteria, and a written verdict in under three minutes. It's the objective second opinion I wished I had on every launch.
Connect on LinkedIn“Great packaging should win on the shelf, not in a meeting room debate.”
2000
First shelf design
2018
CPG agency partner
2024
Built ShelfRankr
Pricing
Plans for every stage
Starter
Free
Preview two concepts with teaser strengths. Unlock scores, winner, and the full verdict when you upgrade.
- Up to 2 concepts per analysis
- 1–2 teaser strengths per concept
- Scores & winner locked (upgrade to reveal)
- 1 analysis per month
No credit card needed
Start freePro
$49/mo
Four concepts, competitive context, branded PDFs. For brand teams running multiple SKUs.
- Up to 4 concepts per analysis
- Full scores, winner & recommendation
- Competitive & category notes
- Auto-generated PDF
- 5 analyses per month
Premium
$99/mo
Six concepts, custom weighting, actionable redesign notes. For launch weeks.
- Up to 6 concepts per analysis
- Full scores, winner & recommendation
- Improvement recommendations
- Custom rubric weighting
- Unlimited analyses
Used by founders during launch week
Choose PremiumOne-timeFOR THE ONE-BIG-DECISION
One-Time Analysis — $39
One full Premium analysis — every feature unlocked, pay once, no subscription.
- ✓ Up to 6 concepts in one head-to-head
- ✓ Full scores, winner & written recommendation
- ✓ Competitive & category notes
- ✓ Improvement recommendations
- ✓ Auto-generated PDF report
Secure payments via Stripe · Cancel anytime · 14-day money-back guarantee
FAQ
Common questions
JPG or PNG files, up to 10 MB each, at least 1200px wide so typography and color read clearly. Use front-panel renders or straight-on product photos, the clearer the packaging, the sharper the scoring. Upload 2 to 6 concepts from the same SKU and category so scores reflect a true head-to-head, not a comparison across unrelated products.
Still have questions? Get in touch.