Overall Shelf Impact
- ★ Concept B94.0
- Concept A70.0
- Concept C65.0
Chapter 01 / 09★ 91 · 72
Run this on your designs →Report #SAMPLE · Moosh Boosh Vegan Alfredo Sauce · Food / Sauce, Condiment & Dressing · 28 JUL 2026
★ The verdict · Moosh Boosh Vegan Alfredo SauceFood / Sauce, Condiment & Dressing
★ Winner
Concept Btakes the shelf.
Concept B wins on the two signals that convert at shelf: stopping power and appetite.
0
Composite · Concept B
0
Composite · Concept A
★ WINNER
Scroll for methodology, ranking, criteria & recommendations
Quick
How we judged
Each concept is scored 0–100 across ten weighted criteria by three independent AI models. Composite scores are weight-averaged — not a single chat opinion.
01×15
Overall Shelf Impact
Does it stop the shopper at 3–6 feet? Contrast, disruption, and visual energy on shelf.
02×15
Brand Name & Product Clarity
Can someone instantly read the brand and know what the product is?
03×15
Appetite Appeal / Sensory Cues
Does imagery and sensory cueing trigger desire to pick it up?
04×10
Brand Identity & Logomark
Is the identity distinctive enough to own and remember later?
05×10
Demographic Fit
Does the design match the stated demographic and lifestyle?
06×10
Information Architecture
Are claims, flavor, and variant info prioritized for fast scanning?
07×10
Color Strategy & Differentiation
Does color and form stand out from comparable products nearby?
08×5
Premium vs. Value Positioning
Does finish and tone signal the intended premium vs. value tier?
09×5
Retailer & Price-Point Fit
Does the design align with the stated retail price point?
10×5
Material & Finish Quality (inferred)
Are there design mistakes that could quietly hurt conversion?
Three-model panelJump to judging panel →
Judge 1
Claude (AWS Bedrock)
Narrative & shelf presence
Judge 2
GPT-4o (OpenAI)
Technical & structural
Judge 3
Llama (Perplexity)
Consumer & competitive
Concepts · swipe3 cards
Concept B
The color-blocked front panel owns the shelf — instant read, strong appetite cue, clear brand lockup.
#1
91/100
Print-ready
Click a criterion to spotlight its rationale
Why it wins
- ✓Highest shelf impact in the set: the green/orange split holds its edge at six feet and in a full planogram.
- ✓Strongest appetite cue of the three — the copper-pan shot sells a finished dish rather than an ingredient.
- ✓The vegan signal lands in the first eye stop, which is exactly what this SKU is priced against.
Watch closely
- ✗Registration on the green/orange seam is the one press risk worth a physical proof.
- ✗The stepped claim flags crowd the lower left when the pouch stands upright on shelf.
Concept A
Clean, legible, and completely at home in a category set it never escapes.
#2
72/100
Strong contender
Click a criterion to spotlight its rationale
Strengths
- ✓Cleanest name-and-variant read of the three at close range.
- ✓The single bottom claims band is the tidiest certification treatment in the set.
- ✓Restrained typography keeps the brand credible without shouting.
Critical issues
- ✗The white ground disappears against a mostly-white aisle.
- ✗The leaf roundel is interchangeable with several direct competitors.
- ✗The appetite cue arrives after the type instead of with it.
Concept C
Ornate script and a cream field pull a premium SKU toward value-tier.
#3
68/100
Needs work
Click a criterion to spotlight its rationale
Strengths
- ✓Warmest and most crafted feel of the three when held in the hand.
- ✓The heritage cue would work well in a specialty or gifting channel.
Critical issues
- ✗Lowest shelf impact — the cream field recedes into the planogram.
- ✗The script lockup fails as a thumbnail and in e-commerce grids.
- ✗The vegan claim is addressed last and smallest on the panel.
How the concepts stack up
Composite weighted scores across all ten evaluation criteria, ranked from highest to lowest — with lab instruments that make the margin visible.
RankConceptVerdictScore
★
Concept B
Print-ready
Print-ready
91
#2
Concept A
Strong contender
Strong contender
72
#3
Concept C
Needs work
Needs work
68
Winner criteria radarConcept B
Score deltas · winner vs runner-upConcept B
- Overall Shelf Impact+24.094.070.0
- Brand Name & Product Clarity+14.092.078.0
- Appetite Appeal / Sensory Cues+19.093.074.0
- Brand Identity & Logomark+18.089.071.0
- Demographic Fit+26.095.069.0
- Information Architecture+13.088.075.0
- Color Strategy & Differentiation+15.087.072.0
- Premium vs. Value Positioning+17.090.073.0
- Retailer & Price-Point Fit+19.089.070.0
- Material & Finish Quality (inferred)+23.093.070.0
Clutter density|Medium
Shelf simulation
~ 4 FT
Visualizing product placement and visibility at retail.
LEAD
#2
#3
The rubric · 10 criteria × 3 judges
Brand Name & Product Clarity
- ★ Concept B92.0
- Concept A78.0
- Concept C71.0
Appetite Appeal / Sensory Cues
- ★ Concept B93.0
- Concept A74.0
- Concept C68.0
Brand Identity & Logomark
- ★ Concept B89.0
- Concept A71.0
- Concept C69.0
Demographic Fit
- ★ Concept B95.0
- Concept A69.0
- Concept C62.0
Information Architecture
- ★ Concept B88.0
- Concept A75.0
- Concept C70.0
Color Strategy & Differentiation
- ★ Concept B87.0
- Concept A72.0
- Concept C66.0
Premium vs. Value Positioning
- ★ Concept B90.0
- Concept A73.0
- Concept C72.0
Retailer & Price-Point Fit
- ★ Concept B89.0
- Concept A70.0
- Concept C67.0
Material & Finish Quality (inferred)
- ★ Concept B93.0
- Concept A70.0
- Concept C64.0
Overall composite
- ★ Concept B91
- Concept A72
- Concept C68
What the data tells us
Cross-cutting patterns from this analysis — use these to guide every future packaging decision for the brand.
Colour blocking beat everything else
The 19-point gap between Concept B and Concept A comes down almost entirely to one decision: replacing a neutral photographic ground with two saturated blocks. All three judges scored that move highest, and it is the pattern to carry into every future SKU on this brand.
The vegan claim has to arrive first
Concepts that placed the vegan signal in the first eye stop scored 20+ points higher on demographic fit. In an aisle where shoppers are qualifying rather than browsing, the claim works as a filter, not as a footnote.
Craft does not survive distance
Concept C carries the most skilled execution in the set and the lowest score. Detail that reads beautifully at arm’s length disappears at four feet and in an e-commerce grid — judge every lockup at thumbnail size before it goes to comp.
Advance Concept B
Primary direction, refinements, and backup — so you know what to ship and what to keep in reserve.
“Print Concept B and put the other two in the archive.”
Primary direction
Concept B → Market
Print-ready. The color-blocked front panel owns the shelf — instant read, strong appetite cue, clear brand lockup.
Reserve / backup
Concept A
Strong contender. Keep as alternate if the winner needs a creative pivot.
Refinement opportunities
- →Increase the orange block height ~8% so the variant oval sits on the optical centre.
- →Add a thin dark keyline under the crest to stop it vibrating against the green.
- →Reserve a quiet zone around the "Vegan" banner so peg tags cannot crop it.
Print Concept B and put the other two in the archive. It leads every judge on shelf impact, appetite appeal, and audience fit, and its 91 composite clears the runner-up by 19 points — a margin no realistic refinement of Concept A closes.
Before you release files, borrow one thing from Concept A: its single bottom claims band groups the certifications into one scannable strip, which is tidier than B’s stepped flags and worth testing as a B variant. Hold Concept C — the cream field and script lockup are working against the price point this SKU has to defend.
The shelf-stable vegan sauce set at natural grocery is dominated by cream, kraft, and pale-green pouches — the two national organic brands and almost all private label sit in the same low-saturation band. Concept B is the only design here that would break that run, and it does so without abandoning the organic cues shoppers use to qualify the aisle in the first place. The one risk is adjacency: if the retailer blocks this pouch beside a bold orange competitor the differentiation collapses, so ask the category manager for a green-side facing.
Redesign next steps0/3 done
Three independent models scored every concept. The dissent map shows where the panel disagreed — depth you cannot fake with a single LLM pass.
Model dissent map1 disagreement
Judge 3 · +12.0 pts
Concept A
Scored 84.0 vs panel average 72.0.
THE JUDGING PANEL91% 91% 84%
Judge 1● ALIGNED
Narrative & shelf presence
Claude (AWS Bedrock)
Judge 2● ALIGNED
Technical & structural
GPT-4o (OpenAI)
Judge 3OUTLIER DETECTED
Consumer & competitive
Llama (Perplexity)
Consensus building complete. 1 outlier flag detected across the panel.